PetWorld
Client
Panion
Role
Product Designer
Duration
8 Weeks
Team
2 Designer, 1 BA,
1 PM, 1 UX Lead
Design Process
Discovery
what is the problem we are trying to solve?
why are we building it?
Define
Laying out problems and Design Ideas
Solution & User Testing
Designing visuals and making prototypes to test with users & iterating based on feedback.
Research & Persona Building
Gathered problem insights.
Who is our target audience? Habits and pain points?
Ideation
Exploring possible solutions, sketching out ideas,& narrowing them down to their best.
Dev handoff & measuring success
Constantly touching base with devs to see how the platform is shaping up measuring key business & design metrics
Research
The first research method I adopted was conducting a Needs finding study to get a better insight into how users are currently performing the task of leaving their pets at home and carried out a Competitive Analysis to gain insight into users’ issues with platforms like these. I also carried out interviews with a few pet owners, which widened my perspective and allowed me several different problems to work upon.
User Personas
Problem Insight
We started with gathering insights In the area of time limitation people want to take good care of their pets however face issues due to their busy lifestyle, Since pets are the most loved companions for humans we need to put extra care.
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Due to hectic routines, Pet owners are unable to keep daily activity track of their pets.
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Using multiple apps for a pet is very time-consuming and confusing for example users have to use an app for the vet, a different app if a pet is lost, or to keep an activity track.
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Do not have enough education about a specific animal.
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Unable to take care of their pet's mental health, since time is not enough to spend with their pets user want pet boarding, trainers, or groomers to keep their pets happy.
Design Ideas
we laid out the design ideas after gathering all the problem insight to define features for our application along with solutions to resolve the pain points.
Information Dashboard
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Store all your pet’s health care info such as breed, color, insurance details, etc. in the app and access it anywhere anytime.
Activity Tracker
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It motivate you to keep your pets active through setting ideal goals.
Reminders
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You will receive reminders for your pet's annual vaccination, flea & worming treatments, birthdays & more.
Lost Pet
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This feature will help you connect to local animal shelters and animal control agencies and a few posters to search for your missing pet.
Wellness Score
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PetWorld main feature is to monitor your pet’s health which will delineate all the facets of their health such as their weight, vaccination dates etc. and use them to score your pet’s overall wellness.
Appointments
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You can have a quick Consultation or book an appointment with a vet and share your pets medical records with your nearby vet.
Service Providers
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PetWorld help you to connect service providers such as pet stores, pet groomers, pet rescue centers etc.
Storyboarding and Information Architecture
With all the research methods employed earlier, my teammate and I got together with our lead and came up with a broad structure. So, I decided to work on the information architecture, which allowed me to accurately define all functionalities and flow of the platform.
Sketching & Wireframing
I believe problem-solving and sketching are interlinked in product design — I say this because I sometimes come up with alternate and better solutions in this phase than the research phase. Each iteration taught me something insightful and helped me create a better version next time.
Usability Testing
I believe problem-solving and sketching are interlinked in product design — I say this because I sometimes come up with alternate and better solutions in this phase than the research phase. Each iteration taught me something insightful and helped me create a better version next time.
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The testing was followed by Heuristic Evaluation, which allowed me to point out several usability difficulties the users faced while interacting with the platform. Results Obtained were :
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Unable to understand the difference between points and Wellness Score.
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Confused in sharing screen regading who to share the data of pets
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no location screen for user to select the nearby pet point.
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Hex #FFFFFF
Hex #95989A
Style Guide
Color Theme
Hex #E98477
Hex #87D2D2
Hex #F78B82
Typography
Poppins
Bold
Regular
Aa
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Visual Design
Working upon those wireframes and learned from usability testing, We created final designs for PetWorld. Citing inspiration from several different resources — existing platforms such as Waggle, PetBacker, and design projects on Behance and Dribbble.
The project was a great experience, and it’s definitely the most significant design project. I had learned how to challenge some assumptions by using completely new ways to develop insights and not relying only on market research.
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Designing an entire world for pet Parent for a completely different demographic than mine was not an easy task. A lot of discovery and mental modelling was required. Designing for 3 different platforms - Mobile, Desktop, Tablet was a great learning experience.